#71 - Creating A Brand With Otaca Tequila

Let's talk tequila!

Specifically, let's talk about what it means to create a new tequila company, the branding, and the innovative marketing techniques behind it. Let's talk about Otaca!

Based in Aliso Viejo, the brand is in its infancy, but that hasn't stopped it from exploding throughout Southern California. I sit down with two of the founders, and brand visionaries to talk about all things tequila, and business in this jam-packed episode!

Cheers!